Sneak Peek: What's Going Into the 2024 Grammy Gift Bags

Have you ever wondered what goes into the gift bags at the GRAMMYs? How about the Oscars or the Super Bowl?

For a few days leading up to the GRAMMYs, presenters and performers can visit the official gift lounge where brands hand out some pretty covetable products. In addition, the top 25 Oscar nominees receive their own special swag bags with brands that are pre-selected and well, Vetted. Every year, different brands vie for a chance to be included and they all call one person, Rachael Cosgrove.

Fresh off events like Dancing With The Stars, Rachael is ramping up for award season, her busiest time of year. And she's giving us a sneak peak behind what's in this year's GRAMMY Award gift bags.

Photo courtesy of @giftbagsbyRachael



Interview with Rachael Cosgrove of Gift Bags by Rachael

By: Jamie Lewin

Jamie: Hi! You have an exciting couple of weeks coming up!

Rachael: Hi! Yes, the GRAMMYs are Sunday, February 4th and the gift lounge is the three days leading up to it. I work with Lash Fary of Distinctive Assets. And then I fly to Vegas a few days after that because the Super Bowl is literally one week later and I work on a gift lounge there for the official hospitality partner of the NFL. And then the Oscars is right after that! The Oscars don't have an official gift bag but I place brands in an amazing gift bag that goes to the top 25 Oscar nominees and that you'll hear about all over the news.

Jamie: Before we get to what's going into the gift bags this year, first tell me how you became the person behind what are basically the most talked about gifts of the year?

Rachael: I worked at People magazine in New York for twelve years after college. It was my first job out of college. I started off as an assistant and then kind of worked my way up and ended up in events. I started focusing on all of their gift bags too as they were the official magazine sponsor of the SAG awards and eventually the GRAMMYS and the Oscars.

And so I produced the official SAG Awards gift bag on behalf of People Magazine for about 10 years. I started building up all these relationships with all these different brands because this gift bag business is very niche. And then even after I left, they hired me to produce that same SAG Bag. I was able to build up this side business that ultimately became my full time business.

Jamie: What have been some of your favorite products you've ever had in the gift bags? Does anything come to mind that you've loved?

Rachael: Ah, that's a good question. I'm very hot on Vuori and I love Stanley Cup. I brought Theragun into On Location's VIP Gift Lounge leading up to the Super Bowl in Arizona last year, and this year I'm bringing Hyperice. They both have massage guns and the jet boots and stuff like that. BlendQuik is a cool new brand that was in a gift bag I just did for Raising Good Humans Podcast. It's the first portable mason jar style blender and is so great for kids and moms. You can charge it at home and then you can take it with you, put some fruits in, blend it, stick a straw in it, and drink right out of it on the go. I also work with Allbirds, which is the most comfortable shoe. I put them in a gift bag I put together for the finalists on Dancing With The Stars last month

Jamie: Is there anything unique about how you're going about choosing gifts for the GRAMMY gift bags this year?

Rachael: All the brands that we put into the GRAMMY gift bags have to give back in some way and embrace inclusivity and philanthropy. So we're looking at their DEI initiatives and company ethos. For example SEE THE WAY I SEE, which was recently featured on Shark Tank, is a clothing brand that pioneers mental health and proudly offers sizes XXS to 6XL. Their sweatshirts are included in our gift bags this year.

Jamie: Who doesn't love brands that care about their people and gives back? Thanks so much for the chat and sharing everything that's going into the gift bags. I can't wait to watch the GRAMMYs next week and see your BTS videos at the gift lounge!

Want to follow Rachael to see what she is gifting VIPs leading up to The Super Bowl and top Oscar Nominees? Follow her on Instagram and Tik Tok for all the details.

There are so many great items in this ultimate swag bag from boujee beauty products, luggage, wine, and wine bottle openers to fun foods like brownies and candy. See some of my favorites below to shop and scroll down for details on all of the fun participating brands!

The GRAMMY Awards® will be held on Sunday, February 4, 2024, at Arena in Los Angeles. The show will be broadcast live on the CBS Television Network at 8 p.m. ET / 5 p.m. PT and will be available to stream live and on demand on Paramount+.


Here is the full list of all the gifts going into the official GRAMMY® gift bag this year:

1MD Nutrition CardioFitMD® is the ultimate all-in-one, cardiologist-formulated drink packed with superfoods, essential nutrients, fiber, probiotics and more - all in one scoop.

Artisan Books Equal parts photo-rich lookbook and cultural commentary, Fly: The Big Book of Basketball Fashion by Pulitzer Prize winning writer, Mitchell S. Jackson, is the story of the extraordinary intersection of high fashion and basketball, from the league's inception to today, and celebrates the iconic style of NBA athletes.

BAGCEIT (pronounced “bag-seat”) is a small, lightweight, portable seat with retractable legs that holds purses, briefcases and bags of all types. The purpose of BAGCEIT is simple - to keep one’s bag from touching the floor or other surfaces.

Banila Co Introducing our newest innovation from cult-favorite K-beauty brand Banila Co! Clean it Zero Firming is rich in ceramides to help firm the skin while cleansing

Bird Buddy Bringing nature to your fingertips, Bird Buddy’s Smart Bird Feeder instantly snaps and recognizes your backyard birds, sending you postcards from your feeder wherever you are and organizing them into collections that you can share with family and friends.

BlendQuik is the Next Generation Mason Jar Style Personal Portable Blender and has revolutionized the world of portable blending by offering more than just functionality. Beyond its versatile and stylish design, BlendQuik is a commitment to making healthy choices more convenient for everyone.

Brownie Points is a Brownie-obsessed bakery delivering sweetness from coast to coast. Brownie Points Gifts are hand-tied with a bow; gourmet goodness and gorgeous giftability.

Carl Reads Minds Imagine hearing people's thoughts! Now you know what it's like to be Dr. Carl Christman, mentalist to the stars. Carl’s live show combines magic, mind reading, hypnosis and comedy for a mind blowing experience. Discover the world-class entertainment celebrities love.

DANUCERA is a new, conscious and complete skincare line designed to evolve with your skin over time. It is most known for Cerabalm, a cleansing balm that removes makeup but can also be used as a nourishing mask AND a super glowy moisturizer. It has won a ton of beauty awards in the past year and was just called “skincare’s next cult product” by Bustle. DANUCERA is the story of a thousand faces, because it was made with the wisdom of founder Danuta Mieloch’s 30+ years of experience as a master facialist and the founder of Rescue Spa in New York and Philadelphia.

Dyson The Dyson Zone noise-cancelling headphones are engineered to deliver high fidelity, immersive audio to recreate sound the way the artist intended. Designed for comfort, these over-the-ear headphones offer up to 50 hours of audio-only run time.

EpicLight Beauty Never Settle Radiant Cheek + Lip Blush: It’s makeup + skincare. Enriched with active skin enhancing ingredients, our blush not only adds a pop of color but also nourishes and hydrates your skin for a healthy-looking glow.

FLY LYFE powered by FLY ON MY JET Looking for exclusive access to the best events, experiences and perks that life has to offer? Look no further than FLY LYFE, the premier app for VIP treatment. With FLY LYFE, you'll have access to a curated selection of the most sought after events, including concerts, sporting events, festivals and more.

Furby Furblets Another mysterious and musical FURB-nomenon has come to our world: the Furblets! These mini Furby electronic toys are available in 6 different varieties, each with unique styles and tunes. Furblets love to sing and harmonize together, and even pair with big Furby for a special interaction!

Garnier Garnier SkinActive Micellar Cleansing Water All-in-1 Waterproof Makeup Remover: This all-in-1 bi phase cleanser is surprisingly powerful yet gentle to skin. Like a magnet, micelles capture and lift away dirt, oil and makeup without harsh rubbing, leaving skin perfectly clean and refreshed without over-drying. Garnier SkinActive Micellar Cleansing Eco Pads: These reusable microfiber pads activate with Micellar Cleansing Water to thoroughly remove makeup and cleanse skin without harsh rubbing. Micellar Cleansing Eco Pads last up to 1,000 washes and create 0 cotton pad waste.

Goodal Green Tangerine Vitamin C Dark Spot Serum: A powerhouse dark spot serum that is proven to prevent dark spots and hyperpigmentation from surfacing while also fading existing ones. Green Tangerine Vitamin C Dark Spot Cream: A fast-absorbing, jelly dark spot cream that is lightweight and leaves a fresh and dewy finish. It's boosted with vitamin C-infused capsules that melt into your skin to provide concentrated and targeted dark spot care, while evening out your complexion.

Helight Sleep faster, better and deeper with this NASA-inspired award-winning, red light therapy device. Trusted by doctors and professional athletes, Helight Sleep uniquely combines the power of pure 630nm of red light therapy with a scientifically engineered, 28 minute patented protocol that mirrors the natural cycle of light at the end of the day, helping your body naturally wind down at the simple touch of a button. It’s portable, great for travel and minimizes jet lag…making it hotel and tour bus friendly.

HEYDUDE shoes Acquired by Crocs in 2022, HEYDUDE designs comfortable and versatile footwear and accessories for men, women and children. As one of the fastest-growing casual footwear brands in the country, HEYDUDE has a rapidly growing fanbase, quickly becoming a go-to shoe not only for the day-to-day but for peak life moments of sharing good times with family and friends.

IF YOU SEE THEM: Young, Unhoused, and Alone in America by Vicki Sokolik Being released 2/13/24, IF YOU SEE THEM: Young, Unhoused, and Alone in America wakes us up to the issue of youth homelessness in America, through Vicki Sokolik’s own story of advocacy and through the voices of the youth themselves. The youth offer vivid accounts of the difficult circumstances they faced and their lack of support and resources. With their hard work and perseverance, and the help of Vicki’s non-profit Starting Right, Now, they were able to achieve their goals. Vicki’s grassroots action demonstrates the world-shifting power of compassion, acceptance, belonging, and self-determination, and the capacity each of us has to change our communities for the better. Described by Booklist as a “compelling call to action about a practically invisible population” and Kirkus as a “timely and truly inspiring memoir,” this new book has the ability to begin a cultural conversation—and then to effect actual change. Published by Spiegel & Grau.

iHerb Solumeve Collagen Gummies provide a delicious and convenient way to add collagen to your daily routine, providing beauty support from the inside out and helping to support healthy hair, skin and nails. Featuring collagen sourced from fish and made using citrus pectin, these tasty tropical-fruit-flavored gummies contain no artificial colors or sweeteners and are formulated without gelatin or gluten.

Ilmma Beauty was founded to redefine sensory beauty. Our products are crafted to engage your senses, from the luxurious textures that melt into your skin to the enchanting fragrances that transport you to a world of indulgence. We understand that skincare isn't just about flawless skin; it's about enhancing your lifestyle. Our products are designed to seamlessly integrate into your daily routine, creating moments of indulgence and self-care. Ilmma Beauty's 360° Rescue Facial Treatment Mask transforms skincare luxury.

INARU This collection of chocolate bars accentuates the delicate flavors of Dominican cacao. Crafted to bring the fruity and floral flavors of our beloved land to your hands: Vanilla and Chamomile, Auyama Seeds and Cranberries, and our Signature Dark.

INSTYTUTUM Result-driven products from INSTYTUTUM with next generation active components and clinically proven efficacy. Embrace INSTYTUTUM as a lifestyle choice akin to sports and enjoy outstanding results! Introducing our peeling Flawless Pads — This non-irritating multi-acid cocktail is your daily miracle for outstanding results. Swiftly minimize pores, wrinkles, improve texture and boost your red carpet skin glow. 60 pro resurfacing treatments in one jar for visible skin transformation. Revitalize your skin with Hydrafusion 4D HA Water Burst Cream — your 24-hour hydration boost. Our award-winning gel-cream, praised by New Beauty, unleashes a burst of moisture with four molecular sizes of HA, ensuring deep hydration, stabilized skin barrier and improved elasticity. Experience the ultimate sip of water your skin craves!

Kérastase Elixir Ultime Original Oil: One of the brand’s bestselling products, one bottle of Elixir Ultime is sold every three minutes. With the combined power of precious oils including Camellia Oil, Marula Oil and Argan Oil, the oil delivers optimal hair nourishment, revives the hair’s strength and creates frizz-free, super shiny hair.

Karma Nuts Enjoy the Karma Nuts Variety Pack of our award-winning, delicious, air-roasted cashews which retain their natural skins for 2x the fiber, contain antioxidants like blueberries and boast an amazing taste and crunch. Best-selling flavors include: Exotic Golden Turmeric, savory Sea Salt, tropical Toasted Coconut, decadent Cocoa Dusted, festive Cinnamon, and spicy Peri Peri Roasted Cashews.

KISS Products x imPRESS Beauty KISS is the world’s leading manufacturer and distributor of fashion nails and is the market leader in both fashion nails and false eyelashes in the U.S. KISS offers innovative, accessible, easy to use, salon-quality beauty products including fashion nails, false eyelashes, color cosmetics, hair styling tools, hair care, hair accessories and more.

KUDO Protein Popcorn is a great snack with 10 Grams of protein in each bag.

LIVING PRANA functional pancake & waffle mixes transform a nostalgic breakfast classic with superfoods, mushrooms and adaptogens that support natural energy, focus, memory, stress reduction and immunity. These healthy indulgences are organic-certified, gluten-free, plant based, allergen-free and free from artificial ingredients…just-add-water so you can prepare them just as easily as you can digest them!

L’Oréal Paris Elnett Satin is a legendary hair spray, known as the gold standard for red carpet events and photo shoots. This spray has an ultra fine mist that leaves hair feeling clean with a light weight, soft, shiny finish and a satin touch. So strong, it holds style all day. So fine, it disappears at the stroke of a brush.
Le Color Gloss by L’Oréal enhances hair color and tone, boosts shine and deeply conditions, in 1 step. Your hair is left looking unbelievably healthy, with a fresh hint of color. Suitable for all hair types and textures, color-treated or natural hair.

Monopoly Knockout is the family party game of sliding tokens and cash-grabbing fun! Players play in rounds, taking turns sliding their tokens down the long 3-foot gameboard and trying to land them on properties or knock other players’ tokes into Jail or totally off the board. At the end of each round, they’ll collect or pay cash based on where their tokens ended up. The player with the most cash at the end of the game wins!

Music Connection Founded in 1977 on the principle of bridging the gap between “the street and the elite,” Music Connection has grown from a popular print publication into a spectrum of products and services that address the wants and needs of musicians, the music tech community and industry support services.

Nana’s All Purpose Alkaline Seasoning is a gourmet, healthy Pink Himalayan Salt based food seasoning sold in an 8.4 ounce bottle that goes on all foods and makes everything better. This 9 ingredient blend is comprised of the following herbs that all rest at 7 or higher on the pH scale and contains no extra preservatives or fillers: Pink Himalayan Salt, onion powder, cumin, paprika, ginger, black pepper, basil, tarragon and red pepper flakes.

Nature’s Garden Containing real fruit pieces, Nature’s Garden Probiotic Strawberry Yoggies boast 2 billion probiotic cultures, 3 grams of prebiotic fiber and 80 calories in each serving. Yoggies are coated in a mixture of Greek and traditional yogurts and sweetened with real fruit juice.

NaturGeeks mission is to support those who are starting out or moving forward on a commitment to live longer, healthier and more active lives. We’re the perfect mix of Nature and Science. We study and experiment with natural ingredients and herbs to find their unique qualities and functions that are beneficial to our bodies.

Olympia USA Olympia USA’s 8-pocket rolling duffel bag is crafted with in-line skate wheels, multiple compartments, spacious main compartment, retractable hideaway handle, bottom studs and durable handle strap. We added wheels to a classic duffel to make traveling easier and more efficient!

OOVO This is a Special Gold Plated Edition of the OOVO Sing Ring, which helps singers and speakers improve their voices, fast. OOVO’s vocal tools offer resistance training for the voice where people sing through the tool to warm up quickly and keep their voices in peak condition. The co-founder of OOVO and inventor of the Sing Ring first had the idea for these vocal training products while working for the GRAMMY Museum®’s Education Department, running GRAMMY Camp® for high school students. Now five years since launching the company, OOVO’s tools are trusted and used daily by GRAMMY®, OSCAR®, EMMY® and TONY® winners to warm up and keep their voices in top shape.

Orboot by PlayShifu Orboot Earth – Interactive Educational globe for kids. Orboot sparks imagination and encourages the little ones to explore and discover the world on their own. An award-winning smart toy, Orboot Earth lets kids explore the world with 400+ highlights and 1000+ cool facts across 6 categories - cultures, cuisines, monuments, inventions, animals and maps.

Pair of Thieves brand new Blackout Whiteout (BOWO) Neutrals line is exclusively sold at Pair of Thieves and Target. These socks combine equal parts comfort and performance, built with sport cushion for all day comfort. Four-way stretch and no-shift fit ensure these socks move with you and stay in place. A reinforced toe and heel keep them in for the long haul.

Pardon My Fro Ok Squad, let’s talk about those edges. Now we all know laying edges is nothing new. But it’s back by popular demand! And the Pardon My Fro™ Edge Boss gel will have your edges dancing in swirls with extra healthy shine, protection from breakage and no buildup for reapplication tomorrow. So dial in your gorgeous edges with touchable hold.

PETA PETA’s “Every Animal Is Someone” beanie asks people to exchange indifference for empathy by looking into the eyes of the individuals around them—whether they’re a displaced person, a lonely neighbor or a chicken on a transport truck heading to slaughter—and recognize that each one has inherent worth and can feel love, grief, joy, pain and hope.

poppi poppi’s on a mission to create a culture of health and happiness by reimagining the soda experience. Founded by husband-and-wife duo Stephen and Allison Ellsworth and based in Austin, TX, poppi combines fruit juice and prebiotics to create a deliciously refreshing, full flavored soda. Formulated with clean ingredients, each can contains 5 grams of sugar or less and 25 calories or less. What originally started as a home-brewed concoction, quickly became a farmers’ market favorite turned Shark Tank investment and is now available at major retailers nationwide.

Power of Positivity Unlock lasting happiness in just 3 minutes! The 3 Minute Happiness Journal guides you to build joyful habits, rewire your brain and transform your life through a quick and science-backed morning and evening routine.

Sattaché The Sattaché Classic Bag is a functional, hygienic and versatile luxury shoe bag revolutionizing the way we change our shoes throughout daily transitions. Beyond being a shoe storage solution, it provides convenient space for everyday essentials, enhancing our approach to busy lifestyles.

SEE THE WAY I SEE, a pioneering mental health clothing brand recently featured on Shark Tank, introduces sweatshirts adorned with affirmations on the inner sleeve as a reassuring reminder. Founded by a young woman who navigated her own mental health struggles and is committed to designing clothing that comforts the mind & body. Proudly offering sizes XXS to 6XL.

Serucell Serucell Recovery Serum uses the multi-patented KFS anti-aging formula to rejuvenate and restore your skin’s cellular communication resulting in increased tone and firmness while reducing the appearance of fine lines and wrinkles to produce a healthier appearance.

Shinery The new standard in jewelry care. Introducing professional-level jewelry cleaning at home with the Radiance Wash Luxury Jewelry Cleaner and Brush Duo. Experience the convenience of a complete gift set that includes everything you need for stunning and sparkling jewelry, whether it’s a daily shine or a deep clean.

Smack Pet Food Smack is a Canadian-made dog and cat superfood, handcrafted from raw, dehydrated organic and non-GMO ingredients into delicious recipes, including our latest vegan Botanicals topper. Smack has all the nutritional benefits of a traditional raw diet, with the convenience of a kibble and a stable shelf life of 18 months. Presented in a 100% Cotton Canvas Tote!

Soapy Faith Meet the last body oil you’ll ever need. Formulated to care for sensitive, dry & eczema-prone skin, this holy grail after-shower-oil quenches thirsty skin with plant rich oils & omega 3’s that eliminate dryness & leave a buttery glow, while warm hints of Vanilla bean leave you smelling delicious and touch-ably soft all day! Simply drip on after shower, massage deep & meet the skin of your dreams!

SOLAWAVE Solabiome is a science-forward skincare collection that calls on a synergistic blend of pre- and probiotics & Profoundly Clean active ingredients that nourish your skin’s delicate microbiome. Skin is clean (never stripped), hydrated and ready to soak up skincare—all while defending itself from physical stressors like pollution, sweaty workouts, makeup, sunscreen, dirt, bacteria and sun damage. Just like pre- and probiotics nourish your body, the Solabiome cleanser, mist, serum and moisturizer nourish your skin with superstar ingredients.

STEM4Real There’s Something in the Water is a story that highlights the real life of Dr. Tyrone B. Hayes, a world renowned scientist & endocrinologist from the University of California, Berkeley. STEM4Real believes that in order for us to increase our representation of diverse people in STEM, we must create an identity where our young people can see themselves in STEM, #4Real. This book is the first in STEM4Real's series to showcase diverse real-life pioneers in the fields of Science, Technology, Engineering and Mathematics (STEM) and empower students from all backgrounds to see themselves in a STEM profession.

Sugarfina A keepsake Hollywood-inspired Candy Tasting Collection filled with five artisanal candies from around the world. Featuring Hollywood's skyline, this shadowbox design pays homage to one of LA’s most iconic landmarks.

The Hair Forge As the First Men’s Hair Accessories Brand in the U.S., The Hair Forge is on a dedicated mission to demolish convention to express the style and authenticity of the modern man expanding the idea of what masculinity means. Our aim is to break free from the constraints of convention, encouraging men to explore and celebrate the diverse facets of their identity .

Wella Professionals Wella Professionals Ultimate Repair Miracle Hair Rescue provides instant repair for all hair types and is the brand’s newest at-home haircare product. This leave-on hair repair treatment features patented technology that can reverse hair damage in 90 seconds – less than half the time of leading bond repair competitors. The powerful serum contains Alpha-Hydroxy Acid to rebuild the inside strength of the hair and Omega-9 to replenish the outer barrier of damaged hair.

WEN by Chaz Dean WEN offers a more holistic approach to hair, skin and body care, reminding the world that the products we use on our bodies are just as important as what we put into our bodies. This special gift set includes several best-selling WEN signature products including Honesty Eau de Parfum, Harmony Ultra Nourishing Intensive Body Treatment and Spring Cherry Blossom 3-wick Candle.

Wesper Elevate your health and wellness journey with Wesper's Complimentary Sleep Consultation Voucher. This exclusive opportunity offers a personalized session with a renowned sleep expert and neuroscientist, providing insights into your sleep patterns and actionable advice for optimal health. You deserve the best in sleep care, and Wesper delivers with cutting-edge technology and a commitment to transforming lives through better sleep.

Wine Enthusiast This Electric Sparkling Wine Opener safely uncorks Champagne and sparkling wine bottles in seconds with just the touch of a button. The innovative tool is from Wine Enthusiast and eliminates any nerves that may come with properly opening a bottle by hand. An airtight Champagne stopper is included to keep unfinished bottles fresh.

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