I think what I aspire to every summer is a “bougie hippie” lifestyle. One that is down to earth, but also refined. Relaxed, but busy. Stylish but without putting forth much effort at all. I picture a laid back life of green juices, yoga classes and bike rides on my vintage beach cruiser to the farmers market, but it’s all set in the Hamptons. If there was a private chef and a masseuse on hand that wouldn’t hurt. You know what I mean?
It may sound like a lot of contradictions but in my mind it all somehow makes sense together just like the prints, colors and silhouettes do in the Boteh collection. Wearing one of their dresses feels like you are on vacation, transporting you to Greece, Morocco or India, when you are still commuting to work in the city (on the subway, no less). It’s a transformative experience that’s innate to the clothes and bags that they create right outside of Sydney Australia, where this “bougie hippie”, effortless style seems like a way of life. (I’ve never actually been so don’t quote me on that!)
Boteh is known for their swim and beach essentials, where they celebrate traditional techniques, easy silhouettes, artisan prints and vibrant color. I love their use of tie dye, block printing, mosaic and patchwork but in ways that are modern and on pieces that are feminine and flattering. Their collection transcends age and location, instead favoring a bohemian spirit and the lifestyle one might aspire to when wearing their pieces.
“Boteh believes in the richness of experience; of revering the old, savouring the present and seeking the new.”
Boteh also uses sustainable practices, both in their fabric choices and production process. Their clothing is only made using natural fibers like cotton and linen. And their swimwear uses regenerative bases like Econyl which takes synthetic waste like fishing nets and plastic bottles from the ocean and recycles it into new nylon yarns.
If you are looking to participate in the “bougie hippie” lifestyle this summer where refined style, a relaxed vibe and sustainability meet, look no further than Boteh!
You can shop the collection online at Boteh and Moda Operandi here in the states.
